VZN. for Eyecare

Your optical should be your most profitable department.

For most practices, it isn't. VZN. changes that — starting with an operating model that gives you production-cost lab economics, revenue intelligence, and a proven clinical framework. Start where you are. Grow into the full model.

Get Started — $199/mo See How It Works

The Math

The lab discount pays for the membership. Everything else is upside.

Your monthly lab spend typical independent OD
$2,000
VZN Lab savings at Level 1 (10%)
−$200/mo
Level 1 membership cost
$199/mo
Net cost (first dollar of savings)
$0

At $2,000/month in lab spend, the 10% discount covers the membership cost. Every dollar above that is margin you keep. At $4,000/month in lab spend, you're saving $400/mo on a $199/mo membership. The math only gets better as your practice grows.

Get Started — $199/mo

What's in the Model

VZN. isn't a lab. It's an operating system for your optical.

Production-Cost Lab Economics

VZN Lab gives you access to lab pricing at production cost — not wholesale markup. At Level 1, that's ~10% off. At higher tiers, it scales to 25–50% off. This isn't a discount program — it's a fundamentally different cost structure.

Available at Level 1

Revenue Intelligence Dashboard

A financial dashboard built for optometry — capture rate, revenue per patient, optical margin, and lab cost analysis. Not a generic spreadsheet. Healthcare-native metrics that tell you what's actually happening in your optical.

Available at Level 1

Training & Certification

Self-paced training on optical operations, sales methodology, frame board management, and the VZN clinical framework. Built for ODs and their teams, not generic retail training.

Available at Level 1

VZN Community

Peer network of practice owners in the VZN ecosystem. Share what's working, benchmark your numbers, and learn from ODs running a better optical operation.

Available at Level 1

Active Coaching & Software

Monthly coaching, P&L support, frame board guidance, and the full VZN software platform. VZN reviews your numbers and holds the practice accountable.

Level 2 — Coming Soon

Fully Managed Optical

VZN takes over optical operations entirely — VZN Specialist, curated frame board, clinical flow redesign, and revenue share partnership. Production-cost lab at ~50% off.

Level 3 — By Invitation

Choose Your Level

Start where the economics make sense. Grow into the full model.

Every tier is designed so the financial benefit outweighs the cost from day one.

Start Here

Level 0

Content & Community

Free

Podcast, blog, workshops, NXT LVL.CARE community

  • Free content and practice education
  • NXT LVL.CARE peer community
  • Workshops and live events
  • No paywall — the Why is always free
Join Free
Join Now

Level 1

VZN Eyecare

$199/moDIY

Lab discount, dashboard, training, community

  • ~10% VZN Lab discount (pays for itself at $2K/mo lab spend)
  • Revenue intelligence dashboard
  • Self-paced training site
  • Level 1 community access
  • Lab account setup and onboarding

Lab savings offset membership cost from day one.

Get Started — $199/mo
Coming Soon

Level 2

VZN Coaching

~$2,999/moDIWU

Full software, monthly coaching, ~25% lab discount

  • Full VZN software platform
  • Monthly coaching program
  • ~25% VZN Lab discount
  • P&L support and frame board guidance
  • Accountability and performance review
Join the Waitlist
By Invitation

Level 3

VZN Partner

~$9,999/moDIFU

Fully managed optical, revenue share, ~50% lab

  • Fully managed optical department
  • VZN Specialist trained and placed
  • ~50% lab discount (production cost)
  • Revenue share partnership
  • Clinical overhaul and full software

Invite-only. VZN evaluates volume, growth potential, and operational fit.

Apply for Consideration

Running a Dental Practice?

VZN. deploys inside dental practices too.

Dental practices can add a fully managed vision department — VZN Specialist, lab, clinical flow, technology, and owner coaching. It's a different entry point, different conversation. If that's you, start here.

VZN. for Dental →

Ready to Fix Your Optical?

Start with the economics. The rest follows.

Level 1 is $199/mo. The lab discount covers it. Everything else — the dashboard, the training, the community — is upside.

Get Started — $199/mo